Privacy Policy lb9 — Data Protection Malaysian Member Privacy

1Introduction & Scope of Privacy Policy

Lb9 is an online entertainment platform accessed by hundreds of thousands of members across Malaysia. We take the protection of every personal detail you entrust to us with the utmost seriousness, integrity, and care. This Privacy Policy is an official document that clearly and transparently outlines our data handling practices.

This Policy applies to all personal information collected through the lb9.top website, the lb9 mobile app for iOS and Android, and through any official lb9 communication channels including live chat customer support, email and our social media platforms. It covers all individuals who interact with the lb9 platform, whether as registered members, non-account visitors or prospective members in the process of registering.

This Privacy Policy is to be read together with lb9's Terms and Conditions and our Responsible Gaming Policy. In the event of any conflict between these documents regarding data privacy, this Privacy Policy shall prevail unless otherwise clearly and expressly stated in writing by lb9.

2Personal Information We Collect

Lb9 follows a "data minimisation" principle — meaning we only collect information that is strictly necessary to provide the services you request. Below are the categories of information we collect:

Data Category	Type of Information	Purpose of Collection
Identity Data	Full name, ID card number, date of birth, gender	Identity verification (KYC), legal compliance
Contact Data	Email address, phone number, full mailing address	Account communications, security notices, customer support
Financial Data	Bank account number, bank name, transaction records	Deposit and withdrawal processing, anti-money laundering
Technical Data	IP address, browser type, device, access logs	Account security, fraud detection, platform improvement
Usage Data	Gaming history, game preferences, betting patterns	Personalised recommendations, responsible gaming, analytics
Communication Data	Live chat records, support emails, feedback	Complaint resolution, service quality improvement

Lb9 does not collect any sensitive personal data such as health information, religious beliefs, political views, or biometric data unless specifically required by applicable law and with your explicit prior consent.

3How lb9 Uses Your Personal Data

Every piece of personal data we collect is used for the purposes stated at the time of collection, or for other reasonably related purposes. Here are the primary ways lb9 uses your personal information:

• Create and manage your lb9 account, including identity verification through the KYC process as required by law.
• Process all your financial transactions — including deposits, withdrawals, and bonus payments — securely and accurately.
• Send important notices related to your account, such as login confirmations, security alerts, and policy updates.
• Provide responsive and effective customer support whenever you need assistance.
• Detect and prevent fraud, money laundering, and abuse of the lb9 platform.
• Comply with applicable legal and regulatory obligations, including reporting to relevant authorities.
• Analyze platform usage patterns for the purpose of overall user experience improvement.
• Send relevant promotional information and special offers, only if you have consented to receive them.

4Sharing Information with Third Parties

Lb9 takes a highly cautious approach to data sharing. We never sell or rent member personal data to any third party. However, in certain limited situations, lb9 may share your information with the following parties:

• Payment Providers: Transaction information is shared with trusted payment processors to ensure deposits and withdrawals are handled securely and smoothly.
• Game Providers: Minimum technical data is shared with licensed game providers to ensure continuity of your gaming sessions.
• KYC Verification Provider: Identity information is shared with accredited third-party identity verification service providers to meet legal compliance requirements.
• Legal Authorities: lb9 may be required to disclose certain information to law enforcement, regulatory authorities, or courts when mandated by law.
• Technical Service Providers: Third parties providing technical infrastructure and cloud services used by lb9 may have limited access to data solely within the scope of their services.

All third parties we work with are required to comply with strict data protection standards and may only use your data for purposes agreed upon in binding agreements with lb9.

5lb9 Data Security Measures

Lb9 continuously invests in advanced cybersecurity infrastructure to ensure every member's personal data is always protected against both external and internal threats. Below are the security layers we employ:

• 256-bit SSL/TLS encryption for all data transmitted between your device and lb9's servers.
• Data-at-rest encryption for all sensitive information stored in our databases.
• Two-factor authentication (2FA) system available for all lb9 member accounts.
• 24/7 security monitoring by lb9's experienced cybersecurity team.
• Regular penetration testing conducted by accredited independent security firms.
• Strict access controls ensure that only authorised personnel may access member data.
• Comprehensive audit logs for all access and changes to members' personal data.
• A tested security incident response plan to ensure we act swiftly in the event of any data breach.

6Cookie Policy

The lb9.top website uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device when you visit our website. Below are the types of cookies we use:

• Essential Cookies: Required for core website functions such as secure login, uninterrupted gaming sessions and platform security. These cookies cannot be disabled.
• Preference Cookies: Save your preferences — such as language, display settings, and game preferences — so you don't need to reconfigure them on every visit.
• Analytics Cookies: Help us understand how members use the lb9 platform so we can continuously improve the overall user experience.
• Security Cookies: Used to detect suspicious activity, prevent fraud and protect member accounts from unauthorised access.

You may manage or delete cookies at any time through your web browser settings. Please note that disabling essential cookies may affect the functionality of certain parts of the lb9 platform and your overall gaming experience.

7Member Rights Regarding Personal Data

As an lb9 member and an individual whose data we hold, you have the following rights guaranteed under Malaysia's Personal Data Protection Act (PDPA):

• Right to Access: You have the right to request a copy of the personal data we hold about you at any time.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal information held in our records.
• Right to Erasure: In certain circumstances, you have the right to request deletion of your personal data, subject to legal obligations that require us to retain certain records.
• Right to Restriction of Processing: You may request that we restrict the processing of your data in certain circumstances as provided by law.
• Right to Object: You may object to the processing of your data for direct marketing purposes at any time without providing any justification.
• Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format for transfer to another service provider where applicable.

To exercise any of these rights, please contact the lb9 customer support team through the available channels. lb9 will process your request within a reasonable timeframe and notify you of the action taken.

8International Data Transfers

As part of lb9 platform operations involving international technical infrastructure and service providers, some of your personal data may be processed or stored on servers located outside Malaysia. lb9 ensures that any such data transfers are carried out with adequate safeguards equivalent to Malaysia's PDPA standards.

• All international data transfers are protected by legally binding data processing agreements.
• Lb9 only works with service providers operating in jurisdictions that offer a level of data protection equivalent to or higher than Malaysia.
• No data transfers that are not adequately protected will be carried out without your explicit consent.

9Data Retention & Deletion Period

Lb9 does not retain your personal data for longer than necessary for the purposes stated in this Privacy Policy. The retention periods we follow are based on the following requirements:

• Active account data is retained for as long as your account remains active and you continue using lb9 services.
• Following account closure, financial transaction data is retained for seven (7) years to comply with financial reporting and anti-money laundering legal requirements.
• Customer support communication data is retained for three (3) years for reference purposes and resolution of any disputes that may arise thereafter.
• Security logs and fraud detection data are retained for two (2) years.
• Data collected based on your consent for marketing purposes will be deleted immediately upon withdrawal of that consent.

10Changes to This Privacy Policy

Lb9 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in business practices, new technological requirements, or relevant legislative amendments. We are committed to informing you of any significant changes through the following means:

• A clear notice displayed on the lb9.top homepage.
• Email notifications to all registered members for significant changes that affect their rights.
• Update the "Updated" date at the top of this document.

Your continued use of the lb9 platform after any Privacy Policy changes are published will be considered your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your personal data.

11Contact Us Regarding Data Privacy

If you have any enquiries, concerns, or complaints regarding lb9's Privacy Policy or how we handle your personal data, lb9's Data Protection Officer (DPO) team is ready to assist you. We are committed to responding to all privacy enquiries within 14 business days.

• Reach the lb9 customer support team via the live chat channel available 24/7 on our platform.
• Email the lb9 DPO team at the official support email address listed in the footer of this website.
• Please include in your request: your full name, lb9 account number (if applicable), and specific details related to your privacy inquiry.